We all know that Africa is at the forefront of fast-moving globalisation in the world today.

Superpowers have increased their presence in the continent and other emerging countries

have joined in Governments and businesses from all around the world are rushing

to strengthen diplomatic, strategic and commercial ties with African countries.

 

We will not take a view on the benefits or risks of this globalisation,

except to say that we believe that a continent so in-demand from international suitors,

from old and new partners alike, must be well informed about its own globalisation

in order to be able to take advantage.

 

We believe that if Africans can be better informed on a daily basis about the activity of all the international actors established or arriving in the continent. They can handle the new scramble wisely and the main winners will be Africans themselves.

 

However, currently the treatment of the globalisation of Africa is almost non-existent in the news. In its contemporary form, globalisation is a multidirectional process, but the most relevant platforms in the global news market take a very one-way approach. The majority of these media deal only occasionally with internal African news, and totally neglect the news of the globalisation of the continent.

 

To cover Africa globally, it is necessary to cover the news of its globalisation from the inside,

and equally necessary to take a step outside and to see it in relation to the rest of the world :

Africa on the global stage.

 

This is exactly what Global Africa will do.

 

From the beginning of the development of the project we have bound together the terms AFRICA and GLOBAL.

We have carefully considered our positioning, in order to be both an African broadcaster,

and a global media. We want to reach a position of reporting Africa globally, by creating a two-way information flow between Africa and the world, to inform daily about this multifaceted interdependence, covering African news in the rest of the world, and the rest of the world’s news in Africa. Our editorial approach is based on this binary positioning, switching between local and global African news, and the interdependence of the two.

 

We will provide daily news that is made up of multiple stories, mostly positive.

These are the very stories that often go under-reported by the mainstream global media.

An equivalent number of journalists inside and outside Africa will work together

to produce stories every day following this editorial line.

 

Our research has demonstrated that this kind of approach would be greatly welcomed

by African audiences. We know that we are entering a very competitive market,

but GLOBAL AFRICA has a different approach. We will not compete with these platforms

in a global news market, but we aim to challenge their hegemonic position in Africa.

 

Our principal news market is Africa, and our ambition is to become the leading source of Global News about Africa.

 

The need for such a media approach in today's African context has never been more acute. Africa has never been so outward looking and internationally-minded.

Africans, today more than ever, want to be informed of daily news relating to the globalisation in their different countries. When the eyes of the world are on Africa, we must show Africans why their continent is so attractive.

 

OUR VALUES

 

Global Africa upholds the values of its founders :

 

• A passion for news and the need to inform about Africa
• The need to be committed to independent and multidirectional news, both factual and analytical - news which cover Africa and its place into the world
• Integrity and independence: professional journalistic ethics drive the channel's commitment to global news. The Charters of professional associations that our journalists join ensure the adoption of the aforementioned.